A muster of peacocks
Reform UK is selling exactly the same sentiment that's spreading through Europe like wildfire. Geert Wilders in Holland, André Ventura in Portugal and Marie Le Pen in France are all peas in a pod.
Immigration, Anti-European sentiment and Enviroscepticism are all top of the list of policies being pushed to a frustrated, disillusioned public that's starting to listen about who to blame for the current political mess.
If this situation wasn't so serious, it might even be funny to watch this lot of puffed-up peacocks strutting around telling everyone: "Don't worry, we'll sort it all out for you!"
If we were to sum up Reform UK's political rhetoric in one sentence, it would be this:
"Working class people with legitimate concerns don't appreciate being labelled as thick and racist by liberal elite progressive snobs who live in affluent areas and hold luxury beliefs."
Watch the film on this page for more insights into our views on Reform UK.
As we all know, the undeniably charismatic leader of Reform UK, Nigel Farage, has thrown his hat into the electoral ring at the last minute and is standing as candidate for the former UKIP consitituency of Clacton.
As a result, it's almost certain Reform UK will now get 25% of the vote, with an army of 'fans' showing their support all over social media. (The latest YouGov figures estimate their share of the vote at 15%, but this is likely to increase in the run-up to 4th July.)
Together with the Workers Party of Britain, Reform UK will take millions of votes away from Labour, which the latter was banking on for a landslide election result and the consequent ability to pass any bill they like through the House.
However, we believe it's highly likely that the Tories and Reform UK will merge after the election to form either a government or Labour's worst nightmare opposition.
It's our gut feeling that Reform UK is just Thatcherism dressed up in new clothes. Such a scenario would take us backwards to a point where it would appear we've learned nothing from political history.